Every day, two women in the U.S.A die as a result of complications from pregnancy and childbirth.

Just as staggering is how few people realize that women here in the U.S. face a greater risk of maternal death than in 49 other countries.


Does anyone care? Awareness can save lives.

In the past twelve months, only 11% of the U.S population has heard, read or seen anything related to the dangers surrounding pregnancy and childbirth.


This is wrong.
It needs to change.

Today, exposure to, and awareness of, maternal mortality is extremely low in the U.S.

Yet, when people learned that women are dying during pregnancy and childbirth, the majority (81 percent) of U.S. adults were outraged to hear that these deaths are preventable, and the majority (70 percent) are upset that more emphasis is not placed on reducing maternal mortality.

Source: Harris Interactive on behalf of Merck, September 2012


Frequently Asked Questions

What is the legal structure of "Save a Mother's Life"? and "Maternity Crisis"?

Both of our awareness programs "Save a Mother's Life" and "Maternity Crisis" are funded by Lucina Maternity. Lucina Maternity is organized under the laws of the District of Columbia, United States and is a nonprofit 501(c)(3) organization. EIN/tax ID number: 45-2854160. We allocate funds to these programs that are derived from fundraising activities that directly link to them.

What is the purpose of your awareness campaigns?

We know that if we make enough people aware of a problem - people will want to help. We have experienced that first hand and research also bears this truth out.

We know from experience that providing people with information can help them to recognize a symptom and in turn, can safe a life. Knowledge is power and when women and their families understand that much of their personal health is influenced by their own knowledge, everyone feels safer. Safety is our goal. Information is our goal. 

Change to the maternity care model is our solution.

Doesn't this kind of campaign scare people into caring? Is that your goal?

Our goal is not to scare. Truthful information is empowering. Change requires that we somehow integrate new information with the decisions and behaviors we've already created and maintain daily. Until we believe differently, or know differently - we have no idea that it's time to make a change. If knowledge is not provided, we will take no action, even if it means sticking with something that is less than successful. 2 deaths per day and 93 near misses each day is less than successful.

We love this passage from Shakespeare's Julius Caesar to make the point:

There is a tide in the affairs of men
Which, taken at the flood, leads on to fortune;
Omitted, all the voyage of their life
Is bound in shallows and in miseries.

Is raising awareness going to solve the problem?

No. Making people aware of the issues is only the first step. Awareness campaigns without any solutions attached to them rarely work. WHY? It is human nature to be moved by an issue, but to hope that someone else will do the work. Our goal in raising awareness is to also raise money so that we can provide the solutions we propose.

How much money do you hope to raise? $200,000.

That would allow us to run the campaign for 24 – 36 months uninterrupted. Our goal would be to raise awareness to a level of at least 70% of all U.S adults.

What are your strategies for achieving this goal?

  • Social media campaign – ongoing
  • Fundraising events
  • Blood Drives
  • National advertising/media impressions
  • Direct advertising
  • Corporate relationship formation
  • Non-Profit engagement

What are the funds for?

100% of funds are for the direct costs of raising awareness. Creative, production, ad placement, editorial content, ad words, social media costs, marketing and promotion.

What is your relationship to the "Unexpected Project"?

We are very pleased to have added the film "Unexpected" as a program under the Lucina Maternity Awareness campaign.  We jointly launched the "Save a Mother's Life" campaign so that 50% of all funds raised would be earmarked towards the making of Unexpected, the film.  This is a finite program and once the film is produced and marketed, Lucina Maternity will no longer be raising funds to support Unexpected.   As a program of our non-profit, we will receive producer credits but will have no editorial control of the film.

Are contributions tax-deductible?

Yes. Lucina Maternity is a registered 501 (c) 3 non-profit organization. Your contribution is tax-deductible as described on your receipt and to the extent allowed by law. Donations must be received by Lucina Maternity on, or before, December 31,2013, to be deductible in the 2012 tax year.

Does your campaign do anything other than raise Awareness?

Well, awareness is the first step toward making change. Change only happens when there is a real and practical solution to a problem. The primary purpose of Lucina Maternity is to solve the maternal health care crisis in the U.S. by introducing integrated maternal care practices around the country that are proven to lower intervention and increase better outcomes. For more information on our integrated maternal care method please see: https://lucina.worldsecuresystems.com/programs.

Anything else?

Yes! We are engaged in helping to get the '29+DC states' to add Maternal Mortality Review Committees. We also add our resources and voices to get the Lobby to add Pregnancy-Related Death check box to all death certificates in the USA.