Just as staggering is how few people realize that women here in the U.S. face a greater risk of maternal death than in 49 other countries.
In the past twelve months, only 11% of the U.S population has heard, read or seen anything related to the dangers surrounding pregnancy and childbirth.
Today, exposure to, and awareness of, maternal mortality is extremely low in the U.S.
Yet, when people learned that women are dying during pregnancy and childbirth, the majority (81 percent) of U.S. adults were outraged to hear that these deaths are preventable, and the majority (70 percent) are upset that more emphasis is not placed on reducing maternal mortality.
Source: Harris Interactive on behalf of Merck, September 2012
Both of our awareness programs "Save a Mother's Life" and "Maternity Crisis" are funded by Lucina Maternity. Lucina Maternity is organized under the laws of the District of Columbia, United States and is a nonprofit 501(c)(3) organization. EIN/tax ID number: 45-2854160. We allocate funds to these programs that are derived from fundraising activities that directly link to them.
We know that if we make enough people aware of a problem - people will want to help. We have experienced that first hand and research also bears this truth out.
We know from experience that providing people with information can help them to recognize a symptom and in turn, can safe a life. Knowledge is power and when women and their families understand that much of their personal health is influenced by their own knowledge, everyone feels safer. Safety is our goal. Information is our goal.
Change to the maternity care model is our solution.
Our goal is not to scare. Truthful information is empowering. Change requires that we somehow integrate new information with the decisions and behaviors we've already created and maintain daily. Until we believe differently, or know differently - we have no idea that it's time to make a change. If knowledge is not provided, we will take no action, even if it means sticking with something that is less than successful. 2 deaths per day and 93 near misses each day is less than successful.
We love this passage from Shakespeare's Julius Caesar to make the point:
There is a tide in the affairs of men
Which, taken at the flood, leads on to fortune;
Omitted, all the voyage of their life
Is bound in shallows and in miseries.
No. Making people aware of the issues is only the first step. Awareness campaigns without any solutions attached to them rarely work. WHY? It is human nature to be moved by an issue, but to hope that someone else will do the work. Our goal in raising awareness is to also raise money so that we can provide the solutions we propose.
That would allow us to run the campaign for 24 – 36 months uninterrupted. Our goal would be to raise awareness to a level of at least 70% of all U.S adults.
100% of funds are for the direct costs of raising awareness. Creative, production, ad placement, editorial content, ad words, social media costs, marketing and promotion.
Yes. Lucina Maternity is a registered 501 (c) 3 non-profit organization. Your contribution is tax-deductible as described on your receipt and to the extent allowed by law. Donations must be received by Lucina Maternity on, or before, December 31,2013, to be deductible in the 2012 tax year.
Well, awareness is the first step toward making change. Change only happens when there is a real and practical solution to a problem. The primary purpose of Lucina Maternity is to solve the maternal health care crisis in the U.S. by introducing integrated maternal care practices around the country that are proven to lower intervention and increase better outcomes. For more information on our integrated maternal care method please see: https://lucina.worldsecuresystems.com/programs.
Yes! We are engaged in helping to get the '29+DC states' to add Maternal Mortality Review Committees. We also add our resources and voices to get the Lobby to add Pregnancy-Related Death check box to all death certificates in the USA.